Mass Media
Mass media (that is the press, the radio and television)
play an important role in the life of society. They inform, educate and
entertain people. They also influence the way people look at the world and make
them change their views. Mass media mould public opinion. Millions of people in
their spare time watch TV and read newspapers.
Everybody can find there something interesting for him. On
the radio one can hear music, plays, news and various discussions or
commentaries of current events. Lot's radio or TV games and films attract a
large audience. Newspapers uses in different ways, but basically they are read.
There is a lot of advertisement on mass media. Some of the
TV and radio stations and newspapers are owned by different corporations. The
owners can advertise whatever they choose.
But it is hardly fair to say that mass media do not try to
raise cultural level of the people or to develop their artistic taste. Mass
media brings to millions of homes not only entertainment and news but also cultural
and educational programs.
There are more then six TV channels and lots of radio
stations and newspapers now in the Russian Federation.
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